GE Appliances Commits $3 Billion to US Plants, Doubling Hybrid Water Heater Capacity

GE Appliances, the Haier-owned unit based in Louisville, announced a five-year, more than $3 billion US manufacturing investment on August 13, 2025 — the company's second-largest ever. The plan doubles heat pump water heater capacity in South Carolina, adds 2-ton Zoneline air conditioner production in Tennessee, and reshores gas and induction range manufacturing to Georgia. More than 1,000 new US jobs are expected across five states, with roughly 800 more at the Louisville headquarters — about 1,800 in total.

That's a real number, tied to specific plants.

Where the Money Goes

The Camden, South Carolina plant is the headline. Camden builds GE's heat pump water heater line, and the first phase of doubled capacity is scheduled to go live in early 2026, with additional lines phased in through the end of the five-year window. Heat pump water heater demand has been climbing on a combination of DOE efficiency rules, IRA tax credits, and state-level mandates like California's Title 24 update. Doubling capacity is a straight response to shipment lead times that had stretched past 12 weeks through 2025.

Selmer, Tennessee gets new 2-ton Zoneline production. Zoneline is GE's packaged terminal heat pump and AC line — the kind of unit you see in hotel rooms, assisted living facilities, and multifamily buildings. Adding the 2-ton models expands the line upward into light-commercial zone conditioning, which has been eating into conventional mini-split territory in certain lodging and multifamily specs.

LaFayette, Georgia ramps gas and induction ranges after reshoring from a Mexico facility. This is the most politically charged piece. GE had produced certain range models in Mexico for years. Moving that work to Georgia lines up with the Trump administration's trade posture on Mexican manufacturing and with GE's broader bet that induction demand will justify US-based range volume. Induction cooktop sales are climbing sharply on the back of DOE efficiency rules and state gas-appliance restrictions.

Why Now

The investment reads as a defensive and offensive move at once. Defensive: it insulates GE from tariff pressure and from the refrigerant transition, which hits import economics harder than domestic production. Offensive: it positions GE to capture share in product categories — heat pump water heaters, light-commercial PTACs, induction ranges — where demand is accelerating and competitors have less US manufacturing flexibility.

Haier bought GE Appliances in 2016 for roughly $5.4 billion. Since then, the company has invested consistently in Louisville's Appliance Park and in regional plants — and says that once this plan is complete it will have invested $6.5 billion across its US plants and distribution network since 2016. GE Appliances calls the new $3 billion commitment the second-largest investment in its history, behind only the creation of Appliance Park in the 1950s. That's a signal about where Haier thinks the next decade of US appliance demand will land.

Whirlpool and Electrolux haven't announced investments on this scale. LG's nearest comparable US appliance footprint is its Clarksville, Tennessee plant, which opened in 2019 at about $360 million and later added a roughly $100 million expansion — well under half a billion dollars, not in the same league as GE's five-year program.

For more on how manufacturing strategy is shifting, see our coverage of tariffs, appliance prices, and repair demand.

Source

GE Appliances. (2025, August 13). "GE Appliances Announces Historic $3 Billion Investment to Expand U.S. Manufacturing." GE Appliances Pressroom. pressroom.geappliances.com